Overconsumption of pet food in Australia
Despite the fact that real incomes are increasing majority of Australians believe they cannot afford the necessities. This extends to pet care. 64% of Australians have pets; our total expenditure on our pets is $2.3b in 2002. Some pet products cost $800 and dog food can be $100kg. The luxury pet goods industry is emblematic of why Australians feel they can afford the necessities.